Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

Recently, there has been an active discussion on the development and commercialization of Autonomous Vehicle (AV). Therefore, this study purpose to examine the factors affecting the preference of SBFAV (Share-based Fully AV) using the multinomial logit model by assuming the popularization of FAV (Fully AV). In this study, ‘SBFAV’ was defined as ‘FAV based on shared transport of passengers such as public transit, taxi and sharing services’. The major results of the study are summarized in what follows. First, according to the public awareness analysis, the preferred order of transportation mode is PAV (Partially AV) (38.0%), transit of FAV (24.6%) and FAV (22.0%) and so on. Second, people who the lower the age (-), the higher income (+), the less expectation of AV (-), the higher the distrust of AV (+), having a driving license and mainly using a car prefer PPAV (Personal PAV) to SBFAV. Third, people who the higher the income (+), the higher the expectation of AV (+), and mainly using a car have a high probability to choose the PFAV (Personal FAV) than SBFAV. Based on the research, this study’s policy implications are these. If a new type of public transit is operated similar to DRT, it will be possible to activate shared transport effectively. Also, it is necessary to make a effective policy for activating SBFAV considering the characteristic those who want to use SBFAV.