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2019 Vol.37, Issue 2 Preview Page

Article

Analyzing Satisfaction of Battery Electric Vehicle Users and Factors Associating with the Satisfaction: A Case Study of Jeju

순서형로짓모형을 이용한 전기차 이용 만족도 및 요인 실증분석: 제주지역 전기차 민간보급 대상자를 중심으로

Sanghoon SON1*
,
Seungjo LEE2
손 상훈1*
,
이 승조2
1Reseach Fellow, Jeju Research Institute, Jeju 63147, Korea
2Researcher, Jeju Research Institute, Jeju 63147, Korea
1제주연구원 미래전략연구부 책임연구원
2제주연구원 미래전략연구부 연구원
* Corresponding Author
30 April 2019. pp. 168-177
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Abstract

This study analyzes satisfaction of battery electric vehicle (BEV) users and investigates factors associating with the users’ satisfaction. In this study, an ordered logit model is specified and estimated to examine the relationship between the satisfaction and associated factors. This study uses a survey data collected from those who purchased a BEV in Jeju between 2013 and 2015. Results show that BEV users who own an electric vehicle with longer driving range in low temperature, have chargers available in their residence, and understand electric vehicle policies better are more likely to be satisfied with the use of the electric vehicles. On the other hand, BEV users who use public chargers more frequently, experience more problems with their chargers, and encounter multiple inconvenience during the use of electric vehicles are less likely to have satisfaction of the use of electric vehicles. Policy implications are discussed.

Keywords
battery electric vehicle
charging station
Jeju
policy
user satisfaction

본 연구는 전기차(Battery Electric Vehicle) 이용 만족도와 요인을 분석하였다. 2013년부터 2015년까지 전기차를 보급받고 실생활에서 전기차를 이용하고 있는 제주지역 전기차 구매자를 대상으로 수행된 설문조사 자료를 활용하여 전기차 이용 만족도를 살펴보고 요인 분석을 위해 순서형 로짓 모형을 구축하였다. 전기차 이용자의 18%가 매우 많이 만족, 32%가 많이 만족하는 것으로 나타났으며, 27%가 만족하는 것으로 나타났다. 모형추정 결과, 겨울철 1회 충전 주행거리가 상대적으로 긴 전기차 소유자, 거주지에 이용 가능한 충전인프라가 구축되어 있는 전기차 소유자, 전기차 정책에 대한 이해 수준이 높은 전기차 소유자일수록 전기차 이용 만족도가 높은 것으로 나타났다. 그러나 전기차 충전 빈도가 증가하면 할수록, 전기차 충전기 고장 경험이 많으면 많을수록, 전기차 이용 불편을 다양하게 경험하면 할수록 전기차 이용 만족도가 낮은 것으로 분석되었다. 거주지 중심 충전기 구축 중요성과 전기차 정책 홍보 및 전기차 이용편의 정책 추진의 필요성이 시사점으로 도출되었다.

키워드
전기차
충전인프라
제주
정책
이용 만족도
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Information
  • Publisher :Korean Society of Transportation
  • Publisher(Ko) :대한교통학회
  • Journal Title :Journal of Korean Society of Transportation
  • Journal Title(Ko) :대한교통학회지
  • Volume : 37
  • No :2
  • Pages :168-177
  • Received Date : 2019-01-31
  • Revised Date : 2019-03-04
  • Accepted Date : 2019-03-28
  • DOI :https://doi.org/10.7470/jkst.2019.37.2.168
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