Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

The use of private cars is increasing day by day and various urban traffic problems are occurring. It is essential to manage increasing traffic demand, however regulatory and compulsory management requires careful consideration as it often faces resistance. Increasing citizen's level of awareness is most critical to draw reasonable and voluntary reduction of using personal cars. Therefore, we believe that it is necessary to introduce the mobility management that induces the behavioral intention of reducing car use, and reasonable behavior in using passenger cars. The purpose of this study is to investigate the effects of providing leaflets with information on the advantages and disadvantages of using passenger cars on one’s change in awareness. This study analyzes two groups; a group of workers who are currently driving and a group of college students who are not currently using passenger cars but are potential drivers in the future. The result confirmed that the use of leaflets has significant and positive effect on the awareness about the reduction of passenger car use in both groups. Particularly, more positive outcome was observed in college students. Based on the Theory of Planned Behavior, we constructed a structural equation model to compare the groups on reducing behavior using passenger cars. It is concluded that the subjective norm for the college students, and the perceived behavioral control for the workers had the greatest effect on the behavioral intentions.