Economic Valuation and Determinant Factors of Bicycle Sharing System in Daejeon City

Jaeyeong Lee; Sangyong Han

doi:10.7470/jkst.2016.34.1.043

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2016 Vol.34, Issue 1 Preview Page Next Page

Economic Valuation and Determinant Factors of Bicycle Sharing System in Daejeon City 대전시 공공자전거시스템의 경제적 가치평가 및 결정요인

February 2016. pp. 43-54

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Abstract

Although there are continuous demands for activating BSSs(Bicycle Sharing Systems) due to the convenience and positive health effects, it is difficult to make a decision to support the existing systems and build more systems because of the deficit resulting from the operation of BSSs. Consequently, this study estimated the economic effects(WTP; Willingness to Pay) of BSS and analyzed the impact factors of WTP to support the above decision making in Daejeon. For this, we conducted a survey and collected 668 samples from the users and non-users of TASHU that is the BSS operated in Daejeon. Also, we used CVM(Contingent Valuation Method) for the estimation of WTP. The results show that the number of bicycle uses is a determinant factor having a positive relationship with WTP and car ownership and age are also determinant factors having a negative relationship with WTP. On the other hand, income and sex have no significant statistical relationship with WTP. Also, the economic benefit of TASHU was estimated as much as 49.9 billion KRW to 63.6 billion KRW. Considering the operation cost of 2.5 billion KRW, it is quite big benefit. Based on the results, it needs to support TASHU from a user perspective for the efficient operation of the system.

Keywords

bicycle sharing system

contingent valuation method

daejeon city

determinant factors

economic values

willingness-to-pay

공공자전거는 이용 편리성 및 건강증대 효과 등으로 인하여 상당한 인기를 누리고 있고 지속적인 확대요구가 있으나, 낮은 요금수익률로 인하여 계속적인 재정지원 및 확대구축을 위한 정책결정과정에서 판단의 어려움을 겪고 있다. 따라서 본 연구는 계량화된 방법으로 공공자전거시스템의 사용가치인 지불의사금액을 추정하고, 지불의사금액에 영향을 미치는 결정요인을 분석함으로써 지속적인 재정지원 및 시스템의 확대구축 여부에 대한 판단 준거를 제시하는데 목적이 있다. 이를 위하여 본 연구에서는 대전시의 공공자전거시스템인 타슈를 분석대상으로 하여 현장 설문조사를 통하여 자료를 수집하였으며, 조건부가치측정법을 활용하였다. 분석결과, 지불의사금액에 영향을 미치는 요인들은 자전거 이용횟수는 양(+)의 영향, 자동차보유대수 및 연령은 음(-)의 영향 그리고, 성별과 소득 등은 관련성이 나타나지 않았다. 또한, 타슈의 연간 경제적 편익은 최소 499.3억 원에서 최대 636.1억 원에 달하는 것으로 분석되었다. 이는 타슈의 연간 운영비용 25억원을 크게 상회하는 금액으로 타슈로 인한 경제적 편익이 큼을 알 수 있다. 위의 분석결과를 바탕으로 할 때 타슈는 지속적인 확대 구축과 지원을 하는 한편, 운영의 효율화를 기할 수 있도록 이용자 중심의 마케팅 방안이 추가적으로 강구되어야 할 것으로 판단된다.

키워드

공공자전거시스템

조건부가치측정법

대전시

결정요인

경제적 가치

지불의사액

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Information

Publisher :Korean Society of Transportation
Publisher(Ko) :대한교통학회
Journal Title :Journal of Korean Society of Transportation
Journal Title(Ko) :대한교통학회지
Volume : 34
No :1
Pages :43-54
Received Date : 2015-05-21
Revised Date : 2015-08-18
Accepted Date : 2015-11-27
DOI :https://doi.org/10.7470/jkst.2016.34.1.043

Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

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