Effect of Satisfaction with Micro-electric Vehicle Sharing Service Elements on Intention to Use

Hyukseong Lee; Jinhee Kim; Sungju Seo; Minaa Sim; Jaeeun Kim

doi:10.7470/jkst.2022.40.6.763

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2022 Vol.40, Issue 6 Next Page

Article

Effect of Satisfaction with Micro-electric Vehicle Sharing Service Elements on Intention to Use 공유형 초소형전기차 서비스 요소별 만족도가 이용 의향에 미치는 영향 연구

31 December 2022. pp. 763-780

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Abstract

Micro-electric vehicle sharing service is attracting attention as a mode of future transportation that can solve various transportation problems, and demonstration projects and research related to the micro-electric vehicle sharing service have been carried out early abroad. Recently, a demonstration project of micro-electric vehicle sharing service is being conducted in Korea, but research based on the demonstration project is still insufficient. Therefore, in this study, socio-demographic and service satisfaction data were collected from actual users who participated in the micro-electric vehicle sharing service demonstration project, and factors affecting the intention to use the micro-electric vehicle sharing service were investigated. As a result of estimating the ordered probit model based on the collected data, age and satisfaction with the overall process of using the micro-electric sharing service were found to affect the intention to use the micro-electric sharing service. In the case of age, it was found that the higher the age group, the higher the intention to use the service. In addition, in the case of service satisfaction factors, it was found that all of the satisfaction with infrastructure accessibility, driving, and use procedure had a significant effect on the intention to use, and the higher the satisfaction, the higher the intention to use. In particular, it was found that the driving factor among the satisfaction factors had the greatest influence on the intention to use the micro-electric sharing service. The driving safety and ride comfort included in the driving factors were found to be very dissatisfied by users, so it was investigated that urgent improvement is needed.

Keywords

car-sharing service

intention to use

micro-electric vehicle

ordered probit model

user satisfaction

초소형전기차 공유 서비스는 다양한 교통 문제를 해결할 수 있는 미래 교통수단으로 주목받으며 해외에서는 일찍이 초소형전기차 공유 서비스 관련 실증 사업 및 연구가 진행되어오고 있다. 최근 국내에서도 초소형전기차 공유 서비스 관련 실증 사업이 진행되고 있지만, 실증 사업을 기반으로 하는 연구는 아직 미비한 실정이다. 이에 본 연구에서는 초소형전기차 공유 서비스 실증 사업에 참여한 실제 이용자를 대상으로 사회경제 속성 및 서비스 요인별 만족도 자료를 수집하여 향후 미래 교통수단으로 주목받고 있는 초소형전기차 공유 서비스 이용 의향에 영향을 주는 요인을 조사하였다. 수집된 자료를 기반으로 순서형 프로빗 모형을 추정한 결과 서비스 이용 의향에 영향을 주는 요인으로는 나이와 전반적인 서비스 이용 과정에 대한 만족도인 것으로 나타났다. 연령대의 경우 상대적으로 연령대가 높을수록 서비스 이용 의향이 높은 것으로 조사되었다. 서비스 만족도의 경우 인프라 접근성, 주행 그리고 이용 절차에 대한 만족도 모두 이용 의향에 유의미한 영향을 주는 것으로 조사되었으며, 만족도가 높을수록 이용 의향은 증가하는 것으로 조사되었다. 특히, 서비스 이용 과정 중 주행 요인이 서비스 이용 의향에 가장 큰 영향을 주는 것으로 나타났으며, 주행 요인에 포함되는 주행 안전성과 승차감은 이용자가 매우 불만족한 것으로 나타나 시급한 개선이 필요한 것으로 조사되었다.

키워드

차량 공유 서비스

이용 의향

초소형전기차

순서형 프로빗 모형

이용자 만족도

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Information

Publisher :Korean Society of Transportation
Publisher(Ko) :대한교통학회
Journal Title :Journal of Korean Society of Transportation
Journal Title(Ko) :대한교통학회지
Volume : 40
No :6
Pages :763-780
Received Date : 2022-06-21
Revised Date : 2022-10-06
Accepted Date : 2022-11-24
DOI :https://doi.org/10.7470/jkst.2022.40.6.763

Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

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