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Article

Analyzing Influence of Individual Attitudes Toward Environment on Intention to Use Eco-Friendly Routes

개인의 환경적 성향이 친환경 경로 이용 의향에 미치는 영향 분석

Songhyeon SHIN1
,
Yoonhee LEE2
,
Gyeongjae LEE3
,
Sangho CHOO4*
신 송현1
,
이 윤희2
,
이 경재3
,
추 상호4*
1M.S. Student, Department of Urban Planning, Hongik University, Seoul 04066, Korea
2Assistant Director, Transportation Operation Division, Seoul Metropolitan Government, Seoul 04515, Korea
3Ph.D. Candidate, Department of Urban Planning, Hongik University, Seoul 04066, Korea
4Professor, Department of Urban Design and Planning, Hongik University, Seoul 04066, Korea
1홍익대학교 도시계획과 석사과정
2서울특별시 교통운영과 주무관
3홍익대학교 도시계획과 박사과정
4홍익대학교 도시공학과 교수
*Corresponding Author
29 February 2024. pp. 107-124
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Abstract

As problems caused by climate change become more serious, various policies and strategies have been established around the world to respond. The electric vehicle subsidy policy, which is a major carbon reduction policy in the transportation, appears to have minimal effect, meaning that carbon is not being reduced effectively. Accordingly, there is a need for not only a long-term transition to future mobility, but also a plan to reduce carbon emissions by efficiently using currently used fossil fuels. A representative method for this is eco-friendly routes. In this study, in order to successfully introduce eco-friendly routes that are not currently in service in Korea, the factors influencing the intention to use eco-friendly routes were analyzed. Data were collected using SP surveys, and the eco-friendly route attributes and individual socioeconomic, travel, and attitudes characteristics that influence the use of eco-friendly routes were analyzed by applying a binary logistic regression model. As a main result of the analysis, the increase in travel time of the eco-friendly route compared to the shortest route had a negative effect on the intention to use the eco-friendly route, and the amount of carbon reduction had a positive effect. In addition, in short-distance commuting situations, middle-aged people in their 40s older showed a high willingness to use eco-friendly routes and the higher the attitude for “carbon reduction knowledge” and “carbon reduction practice”, the higher the willingness to use. The results of this study are expected to be used as basic data for establishing an effective eco-friendly route service introduction strategy and transportation planning for Net-zero.

Keywords
binary logistic regression model
eco-friendly route
factor analysis
net-zero
sp survey

기후변화로 인한 문제가 심각해짐에 따라, 전 세계적으로 이에 대응하기 위한 다양한 정책과 전략을 수립하였다. 수송부문의 주요 탄소저감 정책인 전기차 보조금 정책은 그 효과가 미미한 것으로 나타나 효과적으로 탄소가 감축되고 있지 않는 실정이다. 이에 따라 장기적인 측면의 미래모빌리티로의 전환뿐만 아니라, 현재 사용되고 있는 화석연료를 효율적으로 사용하여 탄소 배출량을 저감하는 방안이 필요한 현황이다. 이에 대표적인 방법이 친환경 경로(Eco-friendly routes)이다. 본 연구에서는 현재 국내에 서비스되고 있지 않은 친환경 경로의 성공적인 국내 도입을 위해, 친환경 경로 이용 의향에 미치는 영향요인을 분석하였다. SP 조사를 활용하여 설문자료를 수집하였으며, 친환경 경로 이용에 미치는 친환경 경로 속성, 개인의 사회경제적, 통행, 성향 특성을 이항 로지스틱 회귀모형을 적용하여 분석하였다. 주요 분석결과, 기존 경로 대비 친환경 경로의 통행시간 증가량은 친환경 경로 이용 의향에 음의 영향으로, 탄소 저감량은 양의 영향으로 나타났다. 또한 통근 단거리 상황에서, 40대 이상의 중장년층들의 친환경 경로 이용 의향이 높게 나타났으며, “탄소저감지식”, “탄소저감실천” 성향이 높을수록 이용 의향이 높은 것으로 나타났다. 본 연구결과는 효과적인 친환경 경로 서비스 도입 전략 수립과 탄소중립을 위한 교통계획의 기초자료로 활용될 수 있을 것으로 기대된다.

키워드
이항 로지스틱회귀모형
친환경 경로
요인분석
탄소중립
SP 조사
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Information
  • Publisher :Korean Society of Transportation
  • Publisher(Ko) :대한교통학회
  • Journal Title :Journal of Korean Society of Transportation
  • Journal Title(Ko) :대한교통학회지
  • Volume : 42
  • No :1
  • Pages :107-124
  • Received Date : 2023-12-11
  • Revised Date : 2024-01-18
  • Accepted Date : 2024-01-30
  • DOI :https://doi.org/10.7470/jkst.2024.42.1.107
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