Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

Recently, the construction of smart cities has become a hot topic, and research on smart pole that combine existing street poles with ICT is also being actively pursued. This enables more efficient management and operation of transportation information through denser information collection devices and traffic information provision devices tailored to road users. In this study, the contingent valuation method was used to estimate the willingness-to-pay and social benefits of users for such non-market goods before the introduction of smart poles. The contingent valuation method is a methodology that estimates the value of a service for users such as non-market goods and infrastructure and indirectly examines the feasibility of the project. To estimate the value of smart street poles, a virtual scenario was set up, and a survey was conducted with 550 participants. In order to estimate the maximum willingness-to-pay, a preliminary investigation was conducted, and the initial amount was set, and the survey was conducted through a double-bounded dichotomous choice question. The analysis results show that there is a willingness to pay an additional average of KRW 7,876 per household, and the estimated total annual economic benefits are approximately KRW 154.0 billion.