A Study on the Influencing Factors of the Use of Autonomous Vehicle Transit Services: Focusing on the Commuters of Pangyo 2nd Techno Valley

Miyoung Bhin; Chang-Hyeon Joh; Seulki Son

doi:10.7470/jkst.2020.38.6.415

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A Study on the Influencing Factors of the Use of Autonomous Vehicle Transit Services: Focusing on the Commuters of Pangyo 2nd Techno Valley 자율주행 대중교통서비스 이용 영향요인 연구: 판교제2테크노밸리 통근자 중심으로

31 December 2020. pp. 415-430

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Abstract

Several successful experiences of transit services using the autonomous vehicle technology become a trend in mega cities worldwide. Most discussions on such Autonomous Vehicle Transit Service (AVTS) are yet limited to technological issues and safety concerns. Potential providers of the AVTS are to assess the users’ response to the AVTS in advance of the service launching. Existing studies typically attempt to find salient factors of the AVTS choice among pro-AVTS variables. However, the preference for the AVTS is, after all, a result of the comparison of the benefit between the AVTS and other transport modes. The paper aimed to develop a preference model by analyzing the data of preference for a transit with the AVTS for the journey to work, given characteristics of a car and a transit with the AVTS. The data is collected in 2019 from the commuters working in Pangyo 2nd Techno Valley of Gyeonggi Province, South Korea. The analysis found that the commuters prefer a transit with the AVTS for the lower AVTS fare and the commuting duration shorter than 30 minutes or longer than 90 minutes. The preference is also affected by the current mode use and personal characteristics.

Keywords

autonomous vehicle transit services (AVTS)

commuters

pangyo 2nd techno valley

pangyo zero shuttle (PAZES)

Plackett-Burman (PB) experimental design

자율주행 차량 기술을 이용한 대중교통 서비스의 성공적인 사례들이 세계 여러 도시들에서 빠르게 확산되고 있다. 그러나 자율주행 대중교통 서비스(AVTS)에 대한 논의의 대부분은 아직도 기술적 이슈나 안전에 대한 고려 등에 한정되어 있다. 무엇보다, AVTS에 대한 이용자들의 반응은 AVTS 공급 이전에 확인이 필요하다. 이에 관한 기존의 연구들은 주로 AVTS 이용에 따른 긍정적인 변수들 중 통계적으로 유의한 변수들을 선별해 내는 것이었다. 그러나 AVTS에 대한 선호는 결국 AVTS와 다른 교통수단 간의 이익을 전체적으로 비교한 결과에 따른다. 본 연구는 Plackett-Burman(PB) 실험설계에 의해 구성한 선호 자료를 이용하여, 통근자들이 AVTS 포함 대중교통 수단에 대한 선호에 각 교통수단의 여러 가지 특성들 중 어떠한 것들의 영향을 받는지 분석하였다. 자료는 2019년 판교 제2테크노밸리에서 근무하는 통근자들로부터 수집하였다. 분석 결과 통근자들은 저렴한 AVTS 요금, 전체 통근시간 30분 미만 혹은 90분 이상의 경우 AVTS 포함 대중교통 수단 이용을 선호하는 경향이 있음을 확인할 수 있었다. 이러한 경향에 더해, 통근자들의 교통수단에 대한 선호는 현재 이용 교통수단과 개인 특성들에 의해 추가적인 영향을 받음을 알 수 있다.

키워드

자율주행 대중교통 서비스(AVTS)

통근자

판교 제2테크노밸리

판교제로셔틀(PAZES)

Plackett-Burman(PB) 실험설계

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Information

Publisher :Korean Society of Transportation
Publisher(Ko) :대한교통학회
Journal Title :Journal of Korean Society of Transportation
Journal Title(Ko) :대한교통학회지
Volume : 38
No :6
Pages :415-430
Received Date : 2020-07-07
Revised Date : 2020-08-06
Accepted Date : 2020-08-31
DOI :https://doi.org/10.7470/jkst.2020.38.6.415

Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

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