Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

As the use of private cars increases along with the technological advancement in the automobile industries and their capabilities to supply, a wide range of issues are followed including the increase in traffic congestion costs, pavement damages and more. In spite of consistent effort to resolve such urban traffic problems, the modal share rate of private cars continuously increases, thus it is becoming more important to explore the ways to enable drivers to take reasonable measures, in self-motivated manner, by taking part of the transportation demand management policy rather than to rely on the strict enforcement of control policy. Considering that the urban transportation infrastructures are in much better shape than before, it is necessary to implement Mobility Management (MM) that induces reasonable usage of private cars by promoting the change in one’s consciousness and behavior through communication. Hence, the research studies the factors that influence the mobility through the survey targeting the citizens of Busan on their awareness on the former transportation demand management policy, to explore the ways to motivate the citizens’ involvement in reducing the use of private cars as a measure of Mobility Management.