The Intention of Automobile Users to Use Public Transportation: An Application of the Extended Theory of Planned Behavior

Sehyun Park; Chang Yi

doi:10.7470/jkst.2023.41.2.166

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2023 Vol.41, Issue 2 Preview Page Next Page

Article

The Intention of Automobile Users to Use Public Transportation: An Application of the Extended Theory of Planned Behavior 승용차 이용자의 심리적 요인이 대중교통 수단전환 의사에 미치는 영향 분석: 확장된 계획행동이론을 바탕으로

30 April 2023. pp. 166-182

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Abstract

Automobiles in a megacity like Seoul generate various problems such as traffic congestion, air pollutions and traffic accidents. To manage these problems, the Seoul Metropolitan Government has long provided significant financial support for public transportation. To enact more effective policies, it is desirable to understand the minds of automobile users. This study analyzes travellers’ intentions to shift from private automobiles to public transportation. Based on the Theory of Planned Behavior, we designed the survey to explore the mode shifting intention of automobile users. From the survey, we constructed a structural equation model to explain the behavioural intentions. As a result, we found that perceived control beliefs, attitudes towards roadway policy, attitudes towards owning automobiles, and enjoyment of driving influenced behavioral intention to use public transportation. With better public transportation service, it appears that perceived control beliefs, public transportation policy, advantages of owning a automobile, and moral norms, influenced the behavioral intention. From the result, this study provides policy recommendations for improving transportation policies.

Keywords

automobile demand management

modal shift

public transportation

structural equation model

theory of planned behavior

서울과 같은 대도시에서는 승용차로 인해 도로혼잡, 환경오염, 교통사고와 같은 다양한 문제가 발생한다. 승용차로 인한 문제를 해결하기 위해 서울시는 승용차 이용저감과 대중교통 서비스 향상을 위한 정책을 시행하고 있다. 승용차 이용자의 정책이나 대중교통을 바라보는 태도, 환경문제에 대한 가치관 등 심리적 요소를 구체적으로 이해할 수 있다면, 기존 정책들의 실효성을 높이고 보다 효율적으로 승용차에서 대중교통으로 수단전환을 장려할 수 있을 것이다. 본 연구는 대중교통 수단전환에 영향을 미치는 승용차 이용자의 심리적 요인이 무엇인지 살펴본다. 이를 위해 계획행동이론을 기반으로 승용차 이용자를 대상으로 설문조사를 시행했다. 설문결과를 바탕으로 구조방정식을 구축해 계획행동이론에 따른 승용차 이용자들의 심리적 변인들이 수단전환에 미치는 영향을 분석했다. 분석결과, 대중교통 전환의사에는 지각행동통제, 승용차의 활용성에 대한 태도, 도로정책에 대한 태도, 운전의 재미 요소가 중요한 영향을 미치는 것으로 나타났다. 대중교통 서비스가 개선될 경우에는 위 변수와 더불어 대중교통 정책에 대한 태도와 도덕적 규범으로 볼 수 있는 환경문제에 대한 인식이 대중교통 수단전환에 큰 영향을 미치는 것으로 나타났다. 본 연구는 분석된 결과를 바탕으로, 기존 승용차 이용저감 정책들의 효과적인 개선방안에 시사점을 제시했다.

키워드

계획행동이론

구조방정식

대중교통

승용차 수요관리

수단전환

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Information

Publisher :Korean Society of Transportation
Publisher(Ko) :대한교통학회
Journal Title :Journal of Korean Society of Transportation
Journal Title(Ko) :대한교통학회지
Volume : 41
No :2
Pages :166-182
Received Date : 2022-09-08
Revised Date : 2022-10-07
Accepted Date : 2023-01-25
DOI :https://doi.org/10.7470/jkst.2023.41.2.166

Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

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