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2023 Vol.41, Issue 7 Preview Page

Article

Changes in Tourism Centrality by City Types Due to Social Distancing Policy

사회적 거리두기로 인한 관광도시 유형별 관광통행중심성 변화 분석

Kyuhyuk KIM1*
,
Minsu WON2
,
Tai-jin SONG3
김 규혁1*
,
원 민수2
,
송 태진3
1Ph.D Candidate, Department of Urban Engineering, Chungbuk National University, Cheongju 28644, Korea
2Associate Research Fellow, Transport Big Data Research Division, The Korea Transport Institute, Sejong 30147, Korea
3Associate Professor, Department of Urban Engineering, Chungbuk National University, Cheongju 28644, Korea
1충북대학교 도시공학과 박사과정
2한국교통연구원 AI ‧ 빅데이터연구본부 부연구위원
3충북대학교 도시공학과 부교수
*Corresponding Author
31 December 2023. pp. 809-823
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Abstract

Service industries such as tourism industry have faced an unprecedented crisis due to the outbreak of COVID-19. Although some are conducting various studies to overcome this crisis, most studies analyze based on low sample data such as survey or SNS data, making it difficult to wide-ranging impact of COVID-19 on people's tourism behavior. The purpose of this study is to identify the impact of the implementation of social distancing policy following the outbreak of COVID-19 on tourism behavior by tourism city types. The tourism city types were classified by applying principal component analysis (PCA) and cluster analysis to the navigation destination data. Six city types were derived: multi-purpose cities, leisure and theme park cities, other natural scenery cities, regional local market cities, and ocean cities. The tourism centrality of individual cities was derived based on the travel volume for tourism purposes extracted from mobile phone data. The travel volume for tourism purposes extracted from mobile phone data was used to measure the city's tourism centrality. As a result, the tourism centrality of multi-purpose and ocean cities decreased due to social distancing caused by COVID-19, while the tourism centrality of leisure and theme park cities increased. In addition, in cities where large theme parks are located, tourism centrality has decreased significantly due to the implementation of social distancing policy. In addition, tourism factors such as markets, commercial facilities, and theme parks increase tourism centrality when implementing social distancing policy, while tourism factors such as leisure sports, natural scenery, and experience healing decrease tourism centrality when implementing social distancing policy. The results of this study are expected to be used as basic data for establishing strategies for responding to tourism in the event of an epidemic.

Keywords
mobile data
pagerank centrality
social distancing
tourism centrality
travel behavior

COVID-19의 발병으로 인해 관광산업을 비롯한 서비스산업계는 전례없는 위기를 맞게 되었다. 일각에서는 COVID-19로 인해 관광산업이 마주하게 된 위기를 타파하기 위해 다양한 연구를 수행하고 있지만, 대부분의 연구가 설문조사 또는 SNS 자료를 기반으로 분석하고 있어 COVID-19의 발병이 사람들의 관광통행행태에 미치는 광범위한 영향을 파악하기 어렵다는 한계가 존재한다. 본 연구는 COVID-19의 발병에 따른 사회적 거리두기의 시행이 관광도시 유형별 관광통행행태에 미치는 영향을 파악하는 것을 목적으로 한다. 관광도시 유형은 내비게이션 목적지 데이터에 주성분분석과 군집분석을 적용하여 구분되었다. 종합형 관광도시, 레저 및 테마파크형 관광도시, 기타 자연경관형 관광도시, 장터형 관광도시, 해양형 관광도시 등 6개의 관광도시 유형이 도출되었다. 개별 도시의 관광중심성은 모바일 통행데이터에서 추출한 관광목적 통행량을 기반으로 측정되었다. 종합형 관광도시와 해양형 관광도시는 COVID-19에 따른 사회적 거리두기로 인해 관광중심성이 감소한 데 반해, 수상레저 및 테마파크형 관광도시는 관광중심성이 증가하였다. 또한, 대형 테마파크가 입지한 도시는 사회적 거리두기의 시행으로 인해 관광중심성이 크게 감소하는 것으로 나타났다. 추가로, 시장, 상업시설, 테마공원 등의 관광 요소는 그 비중이 높을수록 사회적 거리두기 시행 시 관광중심성을 증가시키는 데 반해, 레저스포츠, 자연경관, 체험힐링 등의 관광 요소는 그 비중이 높을수록 사회적 거리두기 시행 시 관광중심성을 감소시키는 것으로 나타났다. 본 연구의 결과는 전염병 발생 시 관광측면의 대응 전략을 수립하기 위한 기초자료로 활용될 것으로 기대된다.

키워드
모바일 데이터
페이지랭크 중심성
사회적 거리두기
관광중심성
통행행태
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Information
  • Publisher :Korean Society of Transportation
  • Publisher(Ko) :대한교통학회
  • Journal Title :Journal of Korean Society of Transportation
  • Journal Title(Ko) :대한교통학회지
  • Volume : 41
  • No :7
  • Pages :809-823
  • Received Date : 2023-10-05
  • Revised Date : 2023-11-14
  • Accepted Date : 2023-12-31
  • DOI :https://doi.org/10.7470/jkst.2023.41.7.809
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