Impact of Demographic Characteristics,  User Behavior and Satisfaction on Electric Vehicle Repurchase

Minjun Kim; Sanghoon Son; Joonho Ko

doi:10.7470/jkst.2024.42.1.047

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2024 Vol.42, Issue 1 Preview Page Next Page

Article

Impact of Demographic Characteristics, User Behavior and Satisfaction on Electric Vehicle Repurchase 인구통계적 특성, 전기차 관련 이용 행태 및 만족도가 전기차 재구매에 미치는 영향

29 February 2024. pp. 47-59

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Abstract

Globally, carbon neutrality goals are being set and one of the measures to achieve them is the conversion of internal combustion engine vehicles to electric vehicles in the transportation sector, but the penetration rate of electric vehicles in Korea is still low. Accordingly, this study focused on continuous repurchase as a way to revitalize electric vehicles and proposed demographic characteristics, usage behavior and satisfaction through a review of previous research on factors affecting repurchase intentions. The results of the empirical analysis applying the ordinal logit model are as follows. First, in terms of demographic characteristics, over 40s, number of electric vehicles owned, and household income (monthly) had a significant positive effect on repurchase intention. Second, in terms of usage behavior, the number of AS experiences had a significant negative effect on repurchase intention, but accumulated mileage had a significant positive effect on repurchase intention. Third, satisfaction (charger use, mileage traveled, and vehicle operation) had a positive effect on repurchase intention. This study is significant in that it sought ways to increase the sales and distribution rate of electric vehicles by analyzing the empirical impact of demographic characteristics, usage behavior, and satisfaction on repurchase intention among electric vehicle owners in the Jeju region.

Keywords

demographic characteristics

electric vehicle

ordered logit model

repurchase

satisfaction

전 세계적으로 탄소 중립 목표를 내세우고 이를 달성하기 위한 방안 중 하나로 교통 부문에서 내연기관차를 전기차로의 전환이 진행되고 있지만, 여전히 국내의 전기차 보급률이 저조한 편이다. 이에, 본 연구는 전기차 활성화를 위한 방안으로 지속적인 재구매에 초점을 두고, 재구매에 영향을 미치는 요인들을 선행연구 고찰을 통해 인구통계적 특성, 이용 행태 및 만족도를 제안하였다. 순서형 로짓모형을 적용한 실증분석결과는 다음과 같다. 첫째, 인구통계적 특성에서 연령대, 전기차 보유 대수 및 가구소득(월)이 재구매 의도에 유의한 긍정적 영향을 미쳤다. 둘째, 이용 행태에서는 AS 경험 횟수는 재구매 의도에 유의한 부정적 영향을 미쳤지만, 누적 주행거리는 재구매 의도에 유의한 긍정적 영향을 미쳤다. 셋째, 만족도(충전기 이용, 주행거리 및 차량운행)는 재구매 의도에 모두 긍정적 영향을 미쳤다. 본 연구는 제주지역의 전기차 소유자들을 대상으로 인구통계적 특성, 이용 행태 및 만족도가 재구매 의사에 미치는 실증적 영향을 분석함으로써, 전기차 판매와 보급률을 높이기 위한 방안을 모색하였다는 점에서 의의가 있다.

키워드

인구통계적 특성

전기자동차

순서형 로짓모형

재구매

만족

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Information

Publisher :Korean Society of Transportation
Publisher(Ko) :대한교통학회
Journal Title :Journal of Korean Society of Transportation
Journal Title(Ko) :대한교통학회지
Volume : 42
No :1
Pages :47-59
Received Date : 2023-11-07
Revised Date : 2023-11-28
Accepted Date : 2024-01-27
DOI :https://doi.org/10.7470/jkst.2024.42.1.047

Journal of Korean Society of Transportation ISSN:1229-1366(Print) 2234-4217(Online) 대한교통학회지

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